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Formats

YOUR GUIDE TO FILE FORMATS

EPS

.eps
Encapsulated Postscript – An image file containing all the information required to reproduce the file to print (the correct software is required to edit or view this format).

tif

.tif
Tagged Image File Format – An image file that can be altered and extended.

jpg

.jpg
Joint Photographic Expert Group – Compressed image format most commonly used for photographs.

gif

.gif
Graphic Interchange Format – Used on internet based projects due to the small file size. Using indexed colour values and may also contain simple animations.

pdf

.pdf
Portable Document Format – A MAC/PC secure file that is created using a variety of different packages and retains the appearance of the original document. PDF files can be viewed using Acrobat Reader and commonly used for sending visuals and proofs digitally, as an alternative to printed proofs.

PDF files are commonly used on the internet to provide downloadable versions of printed documents.

ppt

.ppt (pptx)
Powerpoint is part of Microsoft Office, and can be used to build interactive digital presentations.

swf

.swf
Shock Wave Flash – Macromedia’s Flash software is a way of making animated web content. It can produce sophisticated web pages/effects, but the viewer needs to have the flash plug in downloaded to their web browser for the page to function.

bmp

BMP
Bitmaps are resolution dependent image files. When the dimensions of a bitmap/raster graphic are increased the quality of the image decreases.

vg

Vector Graphics
Vector graphics are mathematically defined shapes which can be rescaled to any size without any loss of quality.

ir

Image Resolution
Determined by how many pixels are used digitally to recreate an image. High resolution images (suitable for print) should be at least 300dpi (dots per inch) actual size. Low resolution images (suitable for screen use) normally at 72dpi at 100% in size.

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Contact

The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
BN8 5RW
Tel 01273 814963
Email: studio@ingeniousdesign.co.uk

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