Flyout
T: 01273 814963
CreativeProcess

THE CREATIVE PROCESS

CreativeProcess

Applications
Indesign and QuarkXpress – Publishing software for bringing together the images and text required in the design.

Illustrator – Design software for the creation and manipulation of illustrations and text.

Photoshop – Software for the creation and manipulation of photographic material.

Dreamweaver – Web site design and production.

Flash – High impact web design software ideal for animated online graphics.

Powerpoint and Keynote – For creating interactive digital presentations.

Final Cut – Editing and creating movies and animated graphics.

Font
Letters, numbers and symbols that are a defined by size and style. e.g. Times is a typeface, whilst Times Bold 12pt is a font.

Typeface
The name given to a family of fonts. e.g. The typeface Times contains the fonts Times bold and Times italic.

Point Size
Size of the typeface/font used in your copy, based on the ‘x’ height.

Reverse Type
White letters looking as if they are printed on black or a solid colour. In actual fact, the letters have been ‘knocked out’ of a solid
background and the white paper is showing through.

Mock-up/Dummy
Prototype model of brochure, advert or other designed items e.g. packaging.

Strapline/Tagline
Throwaway line under a logo (e.g. ‘The future’s bright, the future’s orange’). It is almost a signature for a company.

Double Page Spread (DPS)
Two printed pages that face each other.

Folios
Page numbers.

Bleed
Print areas that extend over the edge of the page. Normally a bleed of about 3mm is applied on artwork to compensate for any
slight irregularities in the trimming of the printed document.

Crop Marks and Registration Marks
Also known as trim marks and are the lines printed in the corners of the artwork to indicate where the project should be trimmed. Registration marks ensure the
different colours are correctly aligned with each other at the production stage.

NEW PROJECT?

Contact us, we would love to know more.

Contact

The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
BN8 5RW
Tel 01273 814963
Email: studio@ingeniousdesign.co.uk

Follow

© 2015 Ingenious Design Ltd