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QUICK RESPONSE CODES (QR CODES)

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What are QR codes and how can they help your business? Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

They are similar to barcodes. The key difference is the amount of data they can hold. Barcodes are linear one-dimensional codes and can only hold up to 20 numerical digits. QR codes are two-dimensional matrix barcodes that can hold thousands of alphanumeric characters of information.

When you scan a QR code with your iPhone or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.

There are a number of sites for generating QR codes and they’re all free. An Internet search for QR code generator will offer many choices.

The QR code reader apps that work well on the iPhone are Red Laser and i-nigma which accommodates virtually any type of camera phone. For the android, you can also try Barcode Scanner. There are many more and most are free.

There’s no limit to how much you can share with QR codes. While a video or landing page is easily shared, you can also share an entire eBook and even multiple pieces of content that share a common link.

Sharing is how you build a community, and one of the favourite arenas for doing this is Facebook. You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page. This greatly simplifies the process of merging your other communities with your Facebook page. After building a community, the next logical step is to get them to take action. What are you trying to accomplish? You can alternate special offers by linking your QR codes to new landing pages, and you can then combine with email opt-ins to build your list.

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The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
BN8 5RW
Tel 01273 814963
Email: studio@ingeniousdesign.co.uk

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