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Sussex Police
Sussex Police

Sussex Police

The project: Child Sexual Exploitation public awareness campaign

“It was a challenging brief the campaign needed to make an impact on an audience that didn’t believe the subject had anything to do with them. Ingenious really got to grips with the brief, producing a campaign that was emotionally intelligent, creatively interesting and solidly based on our customer insight.”
Customer Insight Advisor

“The team produced some insightful concepts which showed a genuine understanding of the brief and the message. Anecdotal evidence has been overwhelmingly positive.”
Digital Media Services Manager

The brief

Design and produce a Sexual Exploitation Awareness campaign with a target audience of potential young victims. To be rolled out as both an online social media campaign and for display panels across all South East transport links.

Ingenious work with Sussex Police on a very wide range of material, centered on creating clear, impactful communication. Alongside specialist campaigns, we have created new brand guidelines and internal communication collateral which have revitalized their internal and external communications.

The outcome

A highly successful online social media campaign and a high profile set of campaign boards across all mainline South East transport links.

The campaign was so successful in Sussex and Surrey, it was subsequently extended to Avon and Somerset.

Campaign collateral created
  • Campaign identity
  • Illustrations
  • Posters, adverts and billboards
  • Digital media boards
  • Social media content
Sussex Police collateral created
  • Brand guidelines
  • Information leaflets & booklets
  • Internal newsletters and reviews
  • Public awareness posters
  • Infographics
  • Exhibition stands
  • Social media banners and adverts
  • Events branding
  • Headquarters wayfinding signage
Our approach
  • Personal management of the projects by one of our directors
  • Respectful of the subtleties and delicate areas of the subject matter
  • A consistent open-dialogue with the client
  • Continually guiding to establish a brand personality for all internal and external communications
  • Confidential treatment of all material supplied and following waste stream

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Contact

The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
BN8 5RW
Tel 01273 814963
Email: studio@ingeniousdesign.co.uk

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