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Terms

DESIGN TERMINOLOGY

Project Brief
A written document outlining the aims and main objectives of your project that ensures all key issues and goals are considered. (e.g. The right message for your target audience).

Visuals
Rough drawings and layout of conceptual ideas.

Graphics
Photographs, illustrations, drawings and computer images.

Typography
The visual look of text in a layout.

Text/Copy
The words used for your project (also see Copy Writing).

Copy Writing
Writing the text for your project, this can be tailored to specific audiences ensuring the right message is carried over. Not to be confused with Copyright © the protection of intellectual property.

Pagination
Refers to the order in which you would like things to appear from the cover through to the following pages.

Typesetting
Formatting the copy and images bringing together your final project.

Authors Alterations (AA), Alts
Alterations/corrections made by the client after the proofing process.

Typo
A mistake within the copy of a layout.

Sign Off
When a client has approved the proof, this is called sign off, which is the stage the final artwork is passed to production.

Artwork
Creation of the digital file that has been prepared and collected for print production.

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Contact

The Cleves Suite,
Meadows Business Centre,
Old Uckfield Road,
Ringmer, Lewes,
East Sussex,
BN8 5RW
Tel 01273 814963
Email: studio@ingeniousdesign.co.uk

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