British Nutrition Foundation

Campaign and event branding + Annual report + Education and marketing material + Education newsletters + Presentation and Word templates

 

The client

British Nutrition Foundation is a public-facing charity which works with experts across the nutrition and food community to provide impartial, evidence-based information, education and expertise, motivating people to adopt healthy, sustainable diets for life.

Ingenious has designed British Nutrition Foundation's healthy eating materials for over 20 years, the most recent of which is Snack-tember, a new month-long campaign aimed at more than 1 million 5-16 year-olds across the UK to encourage healthy snacking resulting in long-term health benefits.

The brief

British Nutrition Foundation asked Ingenious to design a range of materials including a brand-new Snack-tember logo, posters, guides, social media and PowerPoint templates using BNF brand guidelines but with freedom to develop an eye-catching, inclusive campaign appealing to a diverse audience and broad age-range.

We have worked with the team at Ingenious for years and yet they are still able to impress us with new, fresh, exciting ideas! We are absolutely thrilled with the look and feel ingenious has created for our Snack-tember initiative. Schools are going to love the materials!

Education Services Manager

The results

We initially worked on an overall concept and presented mood boards to the client for feedback which was followed by further development and refinements.

All materials were extremely well received and everyone was delighted with our fun Snack-tember logo consisting of a clean white font which stands out on a bold tomato-red background with a bite taken out, mirroring the strapline 'Better snacking. One bite at a time.' The campaign was promoted on social media before the summer break in readiness for the return to school in September and information, activity ideas, recipes, posters and other materials were available on the British Nutrition Foundation website for teachers, parents, carers and caterers.

British Nutrition Foundation reported that the Snack-tember campaign was a huge success - and the Ingenious team was certainly inspired to partake in some healthier snacking as a result!